Vision
We are committed to making indoor spaces and the air we breathe healthier for people by creating the purest, healthiest indoor air possible. This vision fuels our passion to invest in the science, engage in decades of laboratory testing, and it drives our continued innovation in the design and operation of our devices.
There is only one ActivePure®
ActivePure Technology is proactive – it doesn’t wait for air to pass through a passive filter. It actively fills an indoor space with the same reactive, oxygen-based molecules that make natural outdoor air safe, and quickly neutralizes pathogens (organisms that cause disease) everywhere.
It is designed to use the law of gases to carry neutralizing molecules into every nook and cranny in every space, just like the smell of popcorn rapidly spreads through every area in your home. Odorless and invisible ActivePure molecules use the same law of gases as they are propelled from our portable and installed products, neutralizing pathogens in the air.
There is only one ActivePure
ActivePure Technology is proactive – it doesn’t wait for air to pass through a passive filter. It actively fills an indoor space with the same reactive, oxygen-based molecules that make natural outdoor air safe, and quickly neutralizes pathogens (organisms that cause disease) everywhere.
It is designed to use the law of gases to carry neutralizing molecules into every nook and cranny in every space, just like the smell of popcorn rapidly spreads through every area in your home. Odorless and invisible ActivePure molecules use the same law of gases as they are propelled from our portable and installed products, neutralizing pathogens in the air.
Our people
Meet the corporate leaders who make us the global leader in air, water, and surface purification.
Joseph P. Urso’s thirst for knowledge and entrepreneurial spirit have long driven his approach to business. His attendance in the 1990s at then-Vice President Al Gore’s White House Pandemic Awareness Summit led him to foresee the inevitability of global pandemics, and the need for reliable and safe air, water, and surface solutions. He purchased Electrolux North America in 1998 and transformed the company into what is today ActivePure Technologies, LLC – an industry leader in creating better indoor environments and helping organizations achieve their carbon footprint goals. The company’s flagship Active Advanced Photocatalysis (ActivePure) Technology—a key cornerstone of business growth—now provides peace of mind to businesses, schools, healthcare facilities, government centers, and individuals around the world. Joe Urso is the winner of the 2022 Entrepreneur Of The Year for Ernst & Young’s Central Plains Region, as well as a finalist at the national level.
“It’s an honor to lead our team as we reduce microburdens, transform health outcomes and help meet energy efficiency goals across the world.”
Amy Carenza is responsible for the development and implementation of global strategy and sales for ActivePure Technology in corporate, institutional, and healthcare end markets. Through this role, she helps organizations achieve their operational, quality, and sustainability goals while also realizing strong, measurable ROI. Carenza has over 20 years of experience assisting mid-cap and large-cap companies strategically identify and optimally execute growth opportunities; her research and achievements in this vein have garnered multiple patents. Before joining ActivePure in 2021, Carenza enjoyed a distinguished career in financial services, most recently as a Managing Director at PNC.
“We should all demand and expect a return to ‘better than normal.”
Deborah L. Birx, MD is one of the foremost immunologists and pandemic infectious disease experts in the world. As former director of CDC’s Division of Global HIV/AIDS (DGHA) from 2005-2014 and U.S. Global AIDS Coordinator, State Department from 2014-2021, she has managed infectious disease responses under three U.S. presidents. Birx oversaw the implementation of the President’s Emergency Plan for AIDS Relief (PEPFAR), the largest commitment by any nation to combat a single disease in history. She also oversaw U.S. government engagement with the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Serving as the U.S. Special Representative for Global Health Diplomacy from 2015 to 2021, she aligned the U.S. government’s diplomacy with foreign assistance programs that address global health challenges and accelerate progress toward achieving an AIDS-free generation, ending preventable child and maternal deaths, and preventing, detecting, and responding to infectious disease threats. Before joining ActivePure, Birx served as the White House Coronavirus Task Force Coordinator from March 2020 to January 2021. Birx is a decorated Army physician, retiring in 2008 with the rank of Colonel.
“I was looking at other indoor air quality solutions on the market, but I ended up working with ActivePure, because they are focused on investing in the science.”
Philip Urso is responsible for developing and executing ActivePure’s sales strategy across various channels, integrating the company’s marketing, sales, and customer support teams into one strategic and integrated focus. Urso started with the company in 2006 as an Aerus (ActivePure’s predecessor company) sales representative, moving into leadership roles in strategy and marketing. Urso rejoined the core ActivePure executive team in 2020 to head its COVID-19 business development strategy and has consistently leveraged his diverse experience to provide innovative business development solutions and drive positive value for both ActivePure and its customers.
“We have one of the most important products in existence for changing how we think about indoor air. It’s a revolution comparable to the development of municipal water disinfection.”
Bret Holland is responsible for ActivePure’s financial planning, accounting, and asset stewardship, overseeing both the accounting and finance departments. His leadership helped ActivePure make the Inc. 5000 list as one of the fast-growing private companies in 2022. He previously worked as the controller for Interceramic, a ceramic and porcelain tile manufacturer, as well as in public accounting for PricewaterhouseCoopers (PwC). He is a licensed CPA and holds a B.B.A. in accounting from Texas A&M.
“I’m proud to be a part of the evolution of this company as we continue to expand our footprint by improving indoor air and surface quality around the world.”
Andy Eide is the head of the research team that developed ActivePure’s signature, proprietary technology. Eide and his team spent eight years refining a solution for pathogen reduction in homes, schools, and businesses to create Advanced Active Photocatalysis (ActivePure). As ActivePure was based on a concept originally developed for space travel, Eide was inducted into the Space Technology Hall of Fame in 2017. Eide was involved with 35 of ActivePure’s patents. Today, Eide continues to perfect and develop products which improve indoor spaces for all. He also heads ActivePure and ActivePure Medical’s manufacturing and engineering teams.
“Taking the original space technology and transforming it into something targeted enough that it could be used by individuals but powerful enough it could help sports arenas—that was the challenge. ActivePure Technology was the answer to that challenge.”
Joe Mannisto is the executive vice president of sales at ActivePure Technologies and is a franchise owner out of August,ME. Mannisto started as a sales rep with ActivePure in January of 1997, where he learned the business and quickly moved into management. His locations are all top producing branches. Before being named EVP of Sales, Mannisto was a top-producing division manager and regional manager for the franchise and distributor groups. Mannisto believes in leading by example and in sharing the ActivePure opportunity.
“With a century of experience we have become the world’s experts on protecting indoor environments, and with ActivePure Technology we have the perfect tool to fulfill our mission.”
Ray Loughry is responsible for developing and implementing a national strategy for growth and development for the AES business group. He is a 40-year veteran of the HVAC industry and has been with ActivePure for the past 10 years. Through his experience, relationships, and knowledge of the HVAC industry he has developed and supports an amazing team of dedicated sales professionals as well as an impressive list of HVAC Distribution and Contractor Partners across the country.
“Through our National and Regional HVAC Distribution and Contractor partners across the country – we are proud to provide homeowners and businesses alike with this world-changing air and surface protection technology.”
Joseph P. Urso,
Chief Executive Officer
Joseph P. Urso’s thirst for knowledge and entrepreneurial spirit have long driven his approach to business. His attendance in the 1990s at then-Vice President Al Gore’s White House Pandemic Awareness Summit led him to foresee the inevitability of global pandemics, and the need for reliable and safe air, water, and surface solutions. He purchased Electrolux North America in 1998 and transformed the company into what is today ActivePure Technologies, LLC – an industry leader in creating better indoor environments and helping organizations achieve their carbon footprint goals. The company’s flagship Active Advanced Photocatalysis (ActivePure) Technology—a key cornerstone of business growth—now provides peace of mind to businesses, schools, healthcare facilities, government centers, and individuals around the world. Joe Urso is the winner of the 2022 Entrepreneur Of The Year for Ernst & Young’s Central Plains Region, as well as a finalist at the national level.
“It’s an honor to lead our team as we reduce microburdens, transform health outcomes and help meet energy efficiency goals across the world.”
Amy Carenza,
Chief Commercial Officer
Amy Carenza is responsible for the development and implementation of global strategy and sales for ActivePure Technology in corporate, institutional, and healthcare end markets. Through this role, she helps organizations achieve their operational, quality, and sustainability goals while also realizing strong, measurable ROI. Carenza has over 20 years of experience assisting mid-cap and large-cap companies strategically identify and optimally execute growth opportunities; her research and achievements in this vein have garnered multiple patents. Before joining ActivePure in 2021, Carenza enjoyed a distinguished career in financial services, most recently as a Managing Director at PNC.
“We should all demand and expect a return to ‘better than normal.”
Dr. Deborah Birx,
Chief Medical & Science Advisor
Deborah L. Birx, MD is one of the foremost immunologists and pandemic infectious disease experts in the world. As former director of CDC’s Division of Global HIV/AIDS (DGHA) from 2005-2014 and U.S. Global AIDS Coordinator, State Department from 2014-2021, she has managed infectious disease responses under three U.S. presidents. Birx oversaw the implementation of the President’s Emergency Plan for AIDS Relief (PEPFAR), the largest commitment by any nation to combat a single disease in history. She also oversaw U.S. government engagement with the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Serving as the U.S. Special Representative for Global Health Diplomacy from 2015 to 2021, she aligned the U.S. government’s diplomacy with foreign assistance programs that address global health challenges and accelerate progress toward achieving an AIDS-free generation, ending preventable child and maternal deaths, and preventing, detecting, and responding to infectious disease threats. Before joining ActivePure, Birx served as the White House Coronavirus Task Force Coordinator from March 2020 to January 2021. Birx is a decorated Army physician, retiring in 2008 with the rank of Colonel.
“I was looking at other indoor air quality solutions on the market, but I ended up working with ActivePure, because they are focused on investing in the science.”
Philip Urso,
Chief Revenue Officer
Philip Urso is responsible for developing and executing ActivePure’s sales strategy across various channels, integrating the company’s marketing, sales, and customer support teams into one strategic and integrated focus. Urso started with the company in 2006 as an Aerus (ActivePure’s predecessor company) sales representative, moving into leadership roles in strategy and marketing. Urso rejoined the core ActivePure executive team in 2020 to head its COVID-19 business development strategy and has consistently leveraged his diverse experience to provide innovative business development solutions and drive positive value for both ActivePure and its customers.
“We have one of the most important products in existence for changing how we think about indoor air. It’s a revolution comparable to the development of municipal water disinfection.”
Bret Holland,
Chief Financial Officer
Bret Holland is responsible for ActivePure’s financial planning, accounting, and asset stewardship, overseeing both the accounting and finance departments. His leadership helped ActivePure make the Inc. 5000 list as one of the fast-growing private companies in 2022. He previously worked as the controller for Interceramic, a ceramic and porcelain tile manufacturer, as well as in public accounting for PricewaterhouseCoopers (PwC). He is a licensed CPA and holds a B.B.A. in accounting from Texas A&M.
“I’m proud to be a part of the evolution of this company as we continue to expand our footprint by improving indoor air and surface quality around the world.”
Andy Eide,
Vice President, Product Development & Manufacturing
Andy Eide is the head of the research team that developed ActivePure’s signature, proprietary technology. Eide and his team spent eight years refining a solution for pathogen reduction in homes, schools, and businesses to create Advanced Active Photocatalysis (ActivePure). As ActivePure was based on a concept originally developed for space travel, Eide was inducted into the Space Technology Hall of Fame in 2017. Eide was involved with 35 of ActivePure’s patents. Today, Eide continues to perfect and develop products which improve indoor spaces for all. He also heads ActivePure and ActivePure Medical’s manufacturing and engineering teams.
“Taking the original space technology and transforming it into something targeted enough that it could be used by individuals but powerful enough it could help sports arenas—that was the challenge. ActivePure Technology was the answer to that challenge.”
Joe Mannisto,
Executive Vice President of Sales, ActivePure Technologies
Joe Mannisto is the executive vice president of sales at ActivePure Technologies and is a franchise owner out of August,ME. Mannisto started as a sales rep with ActivePure in January of 1997, where he learned the business and quickly moved into management. His locations are all top producing branches. Before being named EVP of Sales, Mannisto was a top-producing division manager and regional manager for the franchise and distributor groups. Mannisto believes in leading by example and in sharing the ActivePure opportunity.
“With a century of experience we have become the world’s experts on protecting indoor environments, and with ActivePure Technology we have the perfect tool to fulfill our mission.”
Ray Loughry,
Executive Vice President of Sales, ActivePure Enterprise Solutions
Ray Loughry is responsible for developing and implementing a national strategy for growth and development for the AES business group. He is a 40-year veteran of the HVAC industry and has been with ActivePure for the past 10 years. Through his experience, relationships, and knowledge of the HVAC industry he has developed and supports an amazing team of dedicated sales professionals as well as an impressive list of HVAC Distribution and Contractor Partners across the country.
“Through our National and Regional HVAC Distribution and Contractor partners across the country – we are proud to provide homeowners and businesses alike with this world-changing air and surface protection technology.”